Westend DJ (part of the Atlantic Electrics Group) is London’s premier DJ retailer, with branches in Central and Northwest London. Established in 2001, Westend DJ is the technological heart of London’s thriving DJ and Beatmaker scenes – supplying DJs, MCs and music producers, of all abilities, with the best advice to help them choose the right equipment for their needs.

We're Central London's authorised Pioneer DJ retailer and we offer the latest kit from Adam Audio, Akai, Alto, Denon DJ, Focusrite, Hercules, JBL, Novation, Native Instruments, Numark, Phase, Rane DJ, RCF, Reloop, Sennheiser, Serato, Shure, SSL, Stanton, Technics and many more.


We regularly partner with brands of all sizes to expand the community we're proud to be a part of. Recent activities include partnerships with Red Bull for the 2023 BC One UK tournament, Technics and Fabric for the iconic SL1210/1200 turntable relaunch, Defected records for the 20 years of Westend DJ live stream and Beatport & DJ City for the London Link Up at Box Park in Wembley. In addition to working with some of the largest brands in the world, Westend DJ has supported community focussed projects, including BeatGeek, Portablist Lounge and the free bi-monthly DJ Academy operated from our Northwest London location in association with our friends On The Rise. Our belief in unity through music extends to sponsorships of several radio stations, including Centreforce, Eruption, Flex FM and Mi-Soul.

Images Of Our Launch And Training Events

Westend DJ places a significant emphasis on the advancement of DJing through technology while preserving the core values that have been the foundation of the art form. As part of the focus on preservation, Westend DJ has sponsored the London Something Podcast since 2022 to ensure that the stories of artists from across the musical spectrum get documented for the benefit of others.

If you need any advice for your musical journey, please drop in to either of our stores or give us a call and we'll be more than happy to help.